Cornerstone content are those articles that you’re most proud of. The articles that reflect the mission of your company and the ones you definitely want to rank for. In general, cornerstone content are lengthy articles and they tend to be informative.
Perhaps you’ve never put much thought in using a cornerstone content strategy. It is worth your time though. Think about the blog posts on your site. Which articles are most precious to you? Which articles are the most complete and authoritative? Choose these to be your cornerstone content.
Indicating that an article is cornerstone content, will make the SEO analysis and the readability analysis a bit more strict. For example, we propose to write at least 300 words for a normal post. If a post is cornerstone content, we want you to write at least 900 words.
Our SEO analysis will help you optimize your blog post for the search engines. For cornerstone content, you have to go the extra mile. Make sure you use the focus keyword enough, mention your focus keyword in a few headings and optimize your pictures. Readability is equally important though. Our readability analysis helps you to, for instance, use enough headings and to write in short, easy to read sentences and paragraphs.
